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Welcome to Xfinity’s social media (aka the coolest club in town)
Hangouts
A-list talent. Gen-Z edits.
*The Vikings got 3rd in their division and missed the playoffs.
MegaMobile
Xfinity has competition but they’re bad and dumb.
In collaboration with Goodby Silverstein & Partners, we parodied Xfinity’s competition by creating MegaMobile, the 5G internet provider that charges you more for less WiFi and screws off while doing it.
With the help of Nick Kroll and a cast of comedy pros, they improvised spots that show the silliness of getting your internet from a cell phone company.
Developed by Goodby Silverstein & Partners
Developed by Goodby Silverstein & Partners
On social, the MegaMobile boardroom tried to get trendy with it; they ended up looking like fools, but lots of iconic lore was created in the process.
@XFINITY MegaMobile will give their CEO employee of the month for literally anything
except improving their internet speeds 🙄
@XFINITY World’s least inspiring internet provider award goes to: MegaMobile!!
Creative direction: Zack Johnson, Kyle Johnson, and Whitley mike
art direction: Patty Karafotias & Mia Wang
Copywriting: Harriet Bennett & Leo KelloggWhat. How. Why.
Extremely buff phones, WiFi highways, and roundhouse kickin’ routers.
All in service of educating Xfinity members about the latest tech features.
Creative Direction: Zack Johnson & Kyle Johnson, Annie Heimsoth & Mattie Techner
Art Direction: Danny Thompson
Editing: Maya Rait, Griffin Mulvey-Hudson, & alejandro romero
Production: Ben Lieberman